Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors

The study has been done regarding the systematic approach (including: input, process, output and feedback). Initially a list of factors has been recognized through surveying the secondary resources and existing models. Then the factors are summarized and completed. Finally 30 factors are identified...

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Bibliographic Details
Main Authors: Seyed Reza Seyedjavadein, hashem aghazade, Mehrdad Estiri, Bahareh Osanlou
Format: Article
Published: University of Tehran 2010-03-01
Series:‫مدیریت بازرگانی
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