Social Media Marketing to Enhance Customer Equity on Fashion Apparel Brand among University Students

Social Media Marketing to Enhance Customer Equity on Fashion Apparel Brand among University Students

The motivation of this paper is to examine empirically the effect of social media marketing on value equity, relationship equity and brand equity on fashion apparel brand among Universiti Malaysia Kelantan (UMK) students who have high attributes of internet savvy’s and take delight in undertaking so...

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Bibliographic Details
Main Authors: Noorshella Che Nawi, Noor Hasmini Abd Ghani, Azwan Abdullah, Bahaaeddin Alareeni, Nurul Shuhada Deraman, Md Zaki Muhamad Hasan, Solomon Gbene Zaato
Format: Article
Language:fas
Published: University of Tehran 2021-04-01
Series:Journal of Information Technology Management
Subjects:
social media marketing
entertainment
interaction
customization
customer equity
Online Access:https://jitm.ut.ac.ir/article_80356_4166d5129feadb601d7b71d9126353f9.pdf

Internet

https://jitm.ut.ac.ir/article_80356_4166d5129feadb601d7b71d9126353f9.pdf

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