How experiential marketing can be used to build brands - a case study of two specialty stores

How experiential marketing can be used to build brands - a case study of two specialty stores

Bibliographic Details
Main Author: Rajesh Kumar Srivastava
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2008-07-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2234/IM_en_2008_2_Srivastava.pdf
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spelling doaj-14749e617117438f8e43716d22e776672020-11-25T02:15:29ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262008-07-01422234How experiential marketing can be used to build brands - a case study of two specialty storesRajesh Kumar Srivastavahttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2234/IM_en_2008_2_Srivastava.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Rajesh Kumar Srivastava
spellingShingle Rajesh Kumar Srivastava
How experiential marketing can be used to build brands - a case study of two specialty stores
Innovative Marketing
author_facet Rajesh Kumar Srivastava
author_sort Rajesh Kumar Srivastava
title How experiential marketing can be used to build brands - a case study of two specialty stores
title_short How experiential marketing can be used to build brands - a case study of two specialty stores
title_full How experiential marketing can be used to build brands - a case study of two specialty stores
title_fullStr How experiential marketing can be used to build brands - a case study of two specialty stores
title_full_unstemmed How experiential marketing can be used to build brands - a case study of two specialty stores
title_sort how experiential marketing can be used to build brands - a case study of two specialty stores
publisher LLC "CPC "Business Perspectives"
series Innovative Marketing
issn 1814-2427
1816-6326
publishDate 2008-07-01
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2234/IM_en_2008_2_Srivastava.pdf
work_keys_str_mv AT rajeshkumarsrivastava howexperientialmarketingcanbeusedtobuildbrandsacasestudyoftwospecialtystores
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