Mythology of the art market: the artist as a brand
The article deals with the artist-genius myth as a brand study from the perspective of the sociology of art. The mythological structure of the brand analysis is been undertaken. It reveals the essence of the artist-genius myth as a brand on the art market. The social and historical origins of featur...
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| Format: | Article |
| Language: | Russian |
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Publishing House of Lomonosov Moscow State University
2015-06-01
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| Series: | Vestnik Moskovskogo Universiteta: Seriâ 18, Sociologiâ i Politologiâ |
| Subjects: | |
| Online Access: | https://vestnik.socio.msu.ru/jour/article/view/100 |