CONTENT MARKETING – THE CONCEPT OF ALTERNAIVE FORM OF MARKETING ON EXAMPLE OF COURIER SERVICE COMPANIES
In the thesis there was presented one of alternative form of marketing – content marketing. The concept was related to examples available on market and analyzed on courier companies services. There were presented methods of using content marketing to B2C areaby selected foreign courier companies. It...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Silesian University of Technology
2015-06-01
|
| Series: | Scientific Journal of Silesian University of Technology. Series Transport |
| Subjects: | |
| Online Access: | http://www.polsl.pl/Wydzialy/RT/ZN_T/pelne_teksty/z87/087_ZN87_2015_TuronJuzek.pdf |