On the relevance of the Region-Of-Origin in consumers studies
The existing literature on the consumers’ attitude toward region-of-origin (RoO) provides numerous and varying evidence on the relative importance of this extrinsic attribute as compared to other product characteristics. The article aims at characterising the heterogeneity in the relative importance...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2020-11-01
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| Series: | Bio-based and Applied Economics |
| Subjects: | |
| Online Access: | https://oaj.fupress.net/index.php/bae/article/view/8337 |