A challenge of holistic marketing in artistic projects

A challenge of holistic marketing approach and strategies in artistic projects is based on the inclusion of internal marketing, integrated marketing, relationship marketing and socially responsible marketing. It is also based on the inclusion of classical and modern media, as well as on the opportun...

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Bibliographic Details
Main Authors: Ćorović Bekim, Janičić Radmila
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2018-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2018/0354-34711802105C.pdf