Digital and Social Media Marketing - Growing Market Share for Construction SMEs
The construction industry has not been an early adopter of social media and digital marketing, due largely to lack of knowledge of and skills in these areas. Nevertheless, effectively deployed, digital and social media marketing can be a disruptive force allowing smaller residential construction co...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UTS ePRESS
2021-03-01
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| Series: | Construction Economics and Building |
| Subjects: | |
| Online Access: | http://10.44.12.222:8080/index.php/AJCEB/article/view/7521 |