Determinant factors of Indonesian muslim behavior in choosing halal products

This research aims to examine the factors influencing the Indonesian Muslim community’s actions in choosing halal items. This objective is accomplished by evaluating the factors of variable creation that affect halal product selection. 183 Muslim respondents in Indonesia collected data for the study...

Full description

Bibliographic Details
Main Authors: Dudang Gojali, Vemy Suci Asih
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2020-12-01
Series:Innovative Marketing
Subjects:
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/14523/IM_2020_04_Gojali.pdf
id doaj-19b83342ec6c40a7a713494248879c0c
record_format Article
spelling doaj-19b83342ec6c40a7a713494248879c0c2021-01-12T12:13:15ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262020-12-0116415516310.21511/im.16(4).2020.1414523Determinant factors of Indonesian muslim behavior in choosing halal productsDudang Gojali0https://orcid.org/0000-0003-0494-3156Vemy Suci Asih1https://orcid.org/0000-0003-1138-8250M.Ag., Dr., Faculty of Islamic Economics and Business, Department of Islamic Accounting, UIN Sunan Gunung DjatiST., ME.Sy., Faculty of Islamic Economics and Business, Department of Islamic Financial Management, UIN Sunan Gunung DjatiThis research aims to examine the factors influencing the Indonesian Muslim community’s actions in choosing halal items. This objective is accomplished by evaluating the factors of variable creation that affect halal product selection. 183 Muslim respondents in Indonesia collected data for the study by filling out questionnaires. There are nine variables in the questionnaire survey segment: personal social perception, halal certification, halal awareness, trust, subjective norms, satisfaction, attitude, religiosity, and interest. Data were obtained based on participants’ availability and willingness to participate in selecting the questionnaire. The approach used is quantitative descriptive, namely, factor analysis, to determine the factors that form variables. One of the most important results is that the nine variables were selected to create an element that significantly influences people’s behavior in choosing halal items. Next are satisfaction, personal social perception, subjective norms, attitude, halal certification, interest, trust, and halal awareness. The religiosity variable results give the most significant contribution of importance in shaping the variables. AcknowledgmentAuthors acknowledge the Covenant Faculty of Economics and Business of UIN Sunan Gunung Djati Bandung, who has supported this research.https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/14523/IM_2020_04_Gojali.pdffactor analysishalal industryhalal productsIndonesian Muslimmuslim behavior
collection DOAJ
language English
format Article
sources DOAJ
author Dudang Gojali
Vemy Suci Asih
spellingShingle Dudang Gojali
Vemy Suci Asih
Determinant factors of Indonesian muslim behavior in choosing halal products
Innovative Marketing
factor analysis
halal industry
halal products
Indonesian Muslim
muslim behavior
author_facet Dudang Gojali
Vemy Suci Asih
author_sort Dudang Gojali
title Determinant factors of Indonesian muslim behavior in choosing halal products
title_short Determinant factors of Indonesian muslim behavior in choosing halal products
title_full Determinant factors of Indonesian muslim behavior in choosing halal products
title_fullStr Determinant factors of Indonesian muslim behavior in choosing halal products
title_full_unstemmed Determinant factors of Indonesian muslim behavior in choosing halal products
title_sort determinant factors of indonesian muslim behavior in choosing halal products
publisher LLC "CPC "Business Perspectives"
series Innovative Marketing
issn 1814-2427
1816-6326
publishDate 2020-12-01
description This research aims to examine the factors influencing the Indonesian Muslim community’s actions in choosing halal items. This objective is accomplished by evaluating the factors of variable creation that affect halal product selection. 183 Muslim respondents in Indonesia collected data for the study by filling out questionnaires. There are nine variables in the questionnaire survey segment: personal social perception, halal certification, halal awareness, trust, subjective norms, satisfaction, attitude, religiosity, and interest. Data were obtained based on participants’ availability and willingness to participate in selecting the questionnaire. The approach used is quantitative descriptive, namely, factor analysis, to determine the factors that form variables. One of the most important results is that the nine variables were selected to create an element that significantly influences people’s behavior in choosing halal items. Next are satisfaction, personal social perception, subjective norms, attitude, halal certification, interest, trust, and halal awareness. The religiosity variable results give the most significant contribution of importance in shaping the variables. AcknowledgmentAuthors acknowledge the Covenant Faculty of Economics and Business of UIN Sunan Gunung Djati Bandung, who has supported this research.
topic factor analysis
halal industry
halal products
Indonesian Muslim
muslim behavior
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/14523/IM_2020_04_Gojali.pdf
work_keys_str_mv AT dudanggojali determinantfactorsofindonesianmuslimbehaviorinchoosinghalalproducts
AT vemysuciasih determinantfactorsofindonesianmuslimbehaviorinchoosinghalalproducts
_version_ 1724340421278040064