A Comparative Study on Evaluating the Service Quality Attributes based on Kano Model: A Case of Low-cost Carrier and Full-service Carrier
The emergence and development of low-cost carriers(LCC) with competitive price is heating up the competition in the aviation market more, especially between low-cost carriers(LCC) and full-service carriers(FSC). Therefore, it became more important than ever to implement service differentiation stra...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2014-01-01
|
| Series: | SHS Web of Conferences |
| Online Access: | http://dx.doi.org/10.1051/shsconf/20141201017 |