The Influence of the Middle East Respiratory Syndrome Outbreak on Online and Offline Markets for Retail Sales

This study investigates whether the Middle East Respiratory Syndrome (MERS) outbreak in Korea affected online and offline retail sales and determines the presence of a substitution or delay effect between the two. We analyze the monthly retail sales of electronic goods, semi-luxury goods, and grocer...

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Bibliographic Details
Main Authors: Eunae Jung, Hyungun Sung
Format: Article
Published: MDPI AG 2017-03-01
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