CHARACTERISTICS BRANDING & BRAND MANAGEMENT IN THE FASHION INDUSTRY
Brand allows for market offer to be identified and differentiated from the competitive offers. The very essence of brand is based not only on potential sales figures, but on the philosophy that makes it posssible for a customer to identify with the brand. Faced with the plenty of market offers custo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2014-05-01
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| Series: | Annals of the University of Oradea: Fascicle of Textiles, Leatherwork |
| Subjects: | |
| Online Access: | http://textile.webhost.uoradea.ro/Annals/Vol%20XV-no%20II/Art.%20nr.%2070,%20pag%20189-194.pdf |