PODCASTING AND PERSONAL BRANDS: MAPPING A THEORETICAL PATH FROM PARTICIPATORY EMPOWERMENT TO INDIVIDUAL PERSONA CONSTRUCTION
This research paper critically analyses the The Osher Günsberg Podcast to illustrate a theoretical disconnect between dominant Web 2.0 theories and the contemporary practice of using the podcast to construct a networked branded persona. I trace the history of early theorisations of the medium, first...
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| Format: | Article |
| Language: | English |
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Deakin University
2019-07-01
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| Series: | Persona Studies |
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| Online Access: | https://ojs.deakin.edu.au/index.php/ps/article/view/837 |