Does CSR Enhance Young Bank Customers’ Satisfaction and Loyalty in a Developing Economy? The Mediating Role of Trust

The role of corporate social responsibility (CSR) on firm performance is well documented in the literature. Although the majority of the evidence available points to a positive association between CSR and determinants of company performance such as monetary performance, personnel commitment and cor...

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Bibliographic Details
Main Authors: Rabia Rasheed, Stella Zulu-Chisanga
Format: Article
Language:English
Published: CSRC Publishing 2020-01-01
Series:Journal of Accounting and Finance in Emerging Economies
Subjects:
Online Access:http://www.publishing.globalcsrc.org/ojs/index.php/jafee/article/view/938