Mobile Apps in Retail: Determinants of Consumer Acceptance – A Systematic Review
With the increasing relevance of smartphones, more and more companies are trying to use mobile apps for their business purposes. At the same time, the digital transformation and online trade are putting increasing pressure on the stationary retail trade. Many retailers are therefore looking for ways...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Association of Online Engineering (IAOE)
2020-12-01
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| Series: | International Journal of Interactive Mobile Technologies |
| Subjects: | |
| Online Access: | https://online-journals.org/index.php/i-jim/article/view/18273 |