Location-Based Tracking Data and Customer Movement Pattern Analysis for Sustainable Fashion Business

Retailers need accurate movement pattern analysis of human-tracking data to maximize the space performance of their stores and to improve the sustainability of their business. However, researchers struggle to precisely measure customers’ movement patterns and their relationships with sales...

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Bibliographic Details
Main Authors: Jonghyuk Kim, Hyunwoo Hwangbo, Sung Jun Kim, Soyean Kim
Format: Article
Language:English
Published: MDPI AG 2019-11-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/11/22/6209