Everybody loves beauty? The moderated effect of body attractiveness among young Koreans

Abstract Physical attractiveness affects people’s lives in numerous ways. This study examined the effect of a woman’s body attractiveness on favorability perception based on the ‘beauty-is-good’ stereotype in the context of South Korea. Body attractiveness was operationalized using tallness in Study...

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Bibliographic Details
Main Authors: Eunsoo Baek, Ho Jung Choo
Format: Article
Language:English
Published: SpringerOpen 2018-07-01
Series:Fashion and Textiles
Subjects:
Online Access:http://link.springer.com/article/10.1186/s40691-018-0130-8