Market-Driven Management and Global Supply Chain

• Main Authors: Monica Faraoni, Lorenzo Petretto
• Format: Article
• Language: English
• Published: Niccolò Cusano University-Rome 2009-06-01
• Series: Symphonya
• Subjects: market-driven management; global markets; global supply chain; global sourcing; pull/push supply chain; demand-driven supply network
• Online Access: https://symphonya.unicusano.it/article/view/9364

Globalization and over-supply have pushed companies to face new competitive challenges. In such a competitive space, a new approach in managing the supply chains and the consequent optimization of material flows and intangible assets plays a crucial role for improving long-term performances of both individuals belonging to the chain and the entire supply chain. Companies are part of a systematic network of companies and an efficient management of the network allows to reduce the time-to-market for launching new products, to increase the ability to collaborate with value-chain partners and the ability to generate greater value for the customers.