Efficiency of commercial management practices – premise of successful businesses in the pharmaceutical industry
Pharmaceutical industry represents one of the largest and most profitable businesses around the world. Customers will always exist, thus profit will always be ensured. It is an area that has already reached a great extent, but also one that promotes innovation and progress, with great development...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Eftimie Murgu University Press
2020-09-01
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| Series: | Analele Universitatii "Eftimie Murgu" Resita: Fascicola II, Studii Economice |
| Subjects: | |
| Online Access: | http://analefseauem.ro/upload/arhiva-revista/2020/articole/3-Demyen%20Suzana-Nicolae%20Iulia.pdf |
| Summary: | Pharmaceutical industry represents one of the largest and most profitable businesses around
the world. Customers will always exist, thus profit will always be ensured. It is an area that
has already reached a great extent, but also one that promotes innovation and progress, with
great development potential. The present paper aims to highlight a brief overview of the
dimensions of this sector, using statistical data, while the last part consist in a study through
which we tried to find out what are the preferences of customers when speaking about the
pharmaceutical units in the city of Resita. |
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| ISSN: | 2344-6315 2344-6498 |