Efficiency of commercial management practices – premise of successful businesses in the pharmaceutical industry
Pharmaceutical industry represents one of the largest and most profitable businesses around the world. Customers will always exist, thus profit will always be ensured. It is an area that has already reached a great extent, but also one that promotes innovation and progress, with great development...
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| Format: | Article |
| Language: | English |
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Eftimie Murgu University Press
2020-09-01
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| Series: | Analele Universitatii "Eftimie Murgu" Resita: Fascicola II, Studii Economice |
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| Online Access: | http://analefseauem.ro/upload/arhiva-revista/2020/articole/3-Demyen%20Suzana-Nicolae%20Iulia.pdf |
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doaj-202a70f6004d4e56b2a7973f264c553c2020-12-26T15:38:01ZengEftimie Murgu University PressAnalele Universitatii "Eftimie Murgu" Resita: Fascicola II, Studii Economice2344-63152344-64982020-09-01XXVII3246Efficiency of commercial management practices – premise of successful businesses in the pharmaceutical industrySuzana Demyen0Adina-Iulia Nicolae1University ”Eftimie Murgu” of ResitaIndependent researcherPharmaceutical industry represents one of the largest and most profitable businesses around the world. Customers will always exist, thus profit will always be ensured. It is an area that has already reached a great extent, but also one that promotes innovation and progress, with great development potential. The present paper aims to highlight a brief overview of the dimensions of this sector, using statistical data, while the last part consist in a study through which we tried to find out what are the preferences of customers when speaking about the pharmaceutical units in the city of Resita.http://analefseauem.ro/upload/arhiva-revista/2020/articole/3-Demyen%20Suzana-Nicolae%20Iulia.pdfcommercial managementpharmaceutical industrybusiness |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Suzana Demyen Adina-Iulia Nicolae |
| spellingShingle |
Suzana Demyen Adina-Iulia Nicolae Efficiency of commercial management practices – premise of successful businesses in the pharmaceutical industry Analele Universitatii "Eftimie Murgu" Resita: Fascicola II, Studii Economice commercial management pharmaceutical industry business |
| author_facet |
Suzana Demyen Adina-Iulia Nicolae |
| author_sort |
Suzana Demyen |
| title |
Efficiency of commercial management practices – premise of successful businesses in the pharmaceutical industry |
| title_short |
Efficiency of commercial management practices – premise of successful businesses in the pharmaceutical industry |
| title_full |
Efficiency of commercial management practices – premise of successful businesses in the pharmaceutical industry |
| title_fullStr |
Efficiency of commercial management practices – premise of successful businesses in the pharmaceutical industry |
| title_full_unstemmed |
Efficiency of commercial management practices – premise of successful businesses in the pharmaceutical industry |
| title_sort |
efficiency of commercial management practices – premise of successful businesses in the pharmaceutical industry |
| publisher |
Eftimie Murgu University Press |
| series |
Analele Universitatii "Eftimie Murgu" Resita: Fascicola II, Studii Economice |
| issn |
2344-6315 2344-6498 |
| publishDate |
2020-09-01 |
| description |
Pharmaceutical industry represents one of the largest and most profitable businesses around
the world. Customers will always exist, thus profit will always be ensured. It is an area that
has already reached a great extent, but also one that promotes innovation and progress, with
great development potential. The present paper aims to highlight a brief overview of the
dimensions of this sector, using statistical data, while the last part consist in a study through
which we tried to find out what are the preferences of customers when speaking about the
pharmaceutical units in the city of Resita. |
| topic |
commercial management pharmaceutical industry business |
| url |
http://analefseauem.ro/upload/arhiva-revista/2020/articole/3-Demyen%20Suzana-Nicolae%20Iulia.pdf |
| work_keys_str_mv |
AT suzanademyen efficiencyofcommercialmanagementpracticespremiseofsuccessfulbusinessesinthepharmaceuticalindustry AT adinaiulianicolae efficiencyofcommercialmanagementpracticespremiseofsuccessfulbusinessesinthepharmaceuticalindustry |
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