Selecting target market by similar measures in interval intuitionistic fuzzy set
The selection of the target market plays vital role in promoting the marketing strategies of companies. We presented is a method for target market selection. We introduce some novel similarity measures between intuitionistic fuzzy sets and the novel similarity measures between interval-valued intui...
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
Vilnius Gediminas Technical University
2019-06-01
|
Series: | Technological and Economic Development of Economy |
Subjects: | |
Online Access: | https://www.bjrbe.vgtu.lt/index.php/TEDE/article/view/10290 |