Selecting target market by similar measures in interval intuitionistic fuzzy set

The selection of the target market plays vital role in promoting the marketing strategies of companies. We presented is a method for target market selection. We introduce some novel similarity measures between intuitionistic fuzzy sets and the novel similarity measures between interval-valued intui...

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Bibliographic Details
Main Authors: Nguyen Xuan Thao, Truong Thi Thuy Duong
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2019-06-01
Series:Technological and Economic Development of Economy
Subjects:
Online Access:https://www.bjrbe.vgtu.lt/index.php/TEDE/article/view/10290