Replicating state Quitline innovations to increase reach: findings from three states

Abstract Background Reaching tobacco users is a persistent challenge for quitlines. In 2014, ClearWay MinnesotaSM changed its quitline services and media campaign, and observed substantial increases in reach and strong quit outcomes. Oklahoma and Florida implemented the same changes in 2015 and 2016...

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Bibliographic Details
Main Authors: Paula A. Keller, Rebecca K. Lien, Laura A. Beebe, Jane Parker, Paola Klein, Randi B. Lachter, Stephen Gillaspy
Format: Article
Language:English
Published: BMC 2020-01-01
Series:BMC Public Health
Subjects:
Online Access:https://doi.org/10.1186/s12889-019-8104-3