Perfume Packaging, Seduction and Gender

This article examines gender and cultural sense-making in relation to perfumes and their packaging. Gendered meanings of seduction, choice, consumption and taste are brought to the fore with the use of go-along interviews with consumers in perfume stores. Meeting luxury packages in this feminized e...

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Bibliographic Details
Main Author: Magdalena Petersson McIntyre
Format: Article
Language:English
Published: Linköping University Electronic Press 2013-06-01
Series:Culture Unbound: Journal of Current Cultural Research
Subjects:
Online Access:https://journal.ep.liu.se/test3212/index.php/CU/article/view/2050