New business models for Cultural and Creative Institutions
Total integration of social media and internet into daily life of the young people is the most distinct demographic characteristics of the Generation Z (born between 1995 and 2015). For Cultural and Creative Industries and Institutions in order to engage with this audience efficiently, their busines...
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| Format: | Article |
| Language: | English |
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Sciendo
2019-12-01
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| Series: | Management |
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| Online Access: | http://www.degruyter.com/view/j/manment.2019.23.issue-2/manment-2019-0022/manment-2019-0022.xml?format=INT |