An Analysis of Malaysian Political Communication and Its Role in Electoral Process

This paper attempts to discuss political communication in Malaysia especially after the 12th General Elections (GE12). The purpose of this study is to analyse the political efficacy or sense making process which involve analysing the techniques and creative execution that had been used by political...

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Bibliographic Details
Main Authors: Saabar Suhaimee Saahar, Sualman Ismail, Hashim Mohd Adnan
Format: Article
Language:English
Published: EDP Sciences 2017-01-01
Series:SHS Web of Conferences
Online Access:https://doi.org/10.1051/shsconf/20173300054