The impact of project marketing on the projects finality

The impact of project marketing on the projects finality

In the last years we assist at the level of the Republic of Moldova and also at international level at a trend to offer financial support with a special focus on project-based funding. Once with the appearance and development of the project concept, other related concepts are being developed such as...

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Bibliographic Details
Main Authors: Oxana SAVCIUC, Lucia CASAP
Format: Article
Language:English
Published: CSEI; ASEM 2015-06-01
Series:Eastern European Journal of Regional Studies
Online Access:http://www.csei.ase.md/journal/files/issue_11/EEJRS_0101_SAV.pdf
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spelling doaj-249385c87bb240f6b2d06565d768325e2020-11-24T23:41:21ZengCSEI; ASEMEastern European Journal of Regional Studies1857-436X2537-61792015-06-01114958The impact of project marketing on the projects finalityOxana SAVCIUC0 Lucia CASAP1Academy of Economic Studies of MoldovaAcademy of Economic Studies of MoldovaIn the last years we assist at the level of the Republic of Moldova and also at international level at a trend to offer financial support with a special focus on project-based funding. Once with the appearance and development of the project concept, other related concepts are being developed such as project management or newly, we can also speak about the projects marketing. Until recently, the product marketing was intensely discussed; concepts such as services marketing appeared afterwards, but also the specific marketing for various branches, such as agromarketing, political marketing, etc. Given that fact that the projects are a product / service itself, at the moment, more and more often projects marketing is discussed.http://www.csei.ase.md/journal/files/issue_11/EEJRS_0101_SAV.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Oxana SAVCIUC
Lucia CASAP
spellingShingle Oxana SAVCIUC
Lucia CASAP
The impact of project marketing on the projects finality
Eastern European Journal of Regional Studies
author_facet Oxana SAVCIUC
Lucia CASAP
author_sort Oxana SAVCIUC
title The impact of project marketing on the projects finality
title_short The impact of project marketing on the projects finality
title_full The impact of project marketing on the projects finality
title_fullStr The impact of project marketing on the projects finality
title_full_unstemmed The impact of project marketing on the projects finality
title_sort impact of project marketing on the projects finality
publisher CSEI; ASEM
series Eastern European Journal of Regional Studies
issn 1857-436X
2537-6179
publishDate 2015-06-01
description In the last years we assist at the level of the Republic of Moldova and also at international level at a trend to offer financial support with a special focus on project-based funding. Once with the appearance and development of the project concept, other related concepts are being developed such as project management or newly, we can also speak about the projects marketing. Until recently, the product marketing was intensely discussed; concepts such as services marketing appeared afterwards, but also the specific marketing for various branches, such as agromarketing, political marketing, etc. Given that fact that the projects are a product / service itself, at the moment, more and more often projects marketing is discussed.
url http://www.csei.ase.md/journal/files/issue_11/EEJRS_0101_SAV.pdf
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