Influence of social media advertising, e-marketing and product quality on the process of purchasing nature cosmetics
This study seeks to investigate the role of Social Media Advertising, E-Marketing, and Product Quality on Consumers’ Decision to Purchase Nature Cosmetics in North Sumatra-Indonesia partially and simultaneously. The data were analyzed using multiple Linear Regression model and coefficient of Determi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ümit Hacıoğlu
2019-09-01
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| Series: | International Journal of Research In Business and Social Science |
| Subjects: | |
| Online Access: | https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/491 |