The profitability puzzle: Integrating sales and product development improves management's ability to control future profitability

Manufacturers today have sales teams that span the globe and are negotiating contracts today that will constitute the firm's forward revenue stream, and profitability, for the next decade. Meanwhile, even larger teams of engineers and designers are working in product development refining and ch...

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Bibliographic Details
Main Authors: Schmidt Christopher R., Farkas Ferenc
Format: Article
Published: University of Novi Sad - Faculty of Economics, Subotica 2016-01-01
Series:Strategic Management
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