R, S. C., & Ferenc, F. (2016). The profitability puzzle: Integrating sales and product development improves management's ability to control future profitability. University of Novi Sad - Faculty of Economics, Subotica.
Chicago Style (17th ed.) CitationR, Schmidt Christopher, and Farkas Ferenc. The Profitability Puzzle: Integrating Sales and Product Development Improves Management's Ability to Control Future Profitability. University of Novi Sad - Faculty of Economics, Subotica, 2016.
MLA (8th ed.) CitationR, Schmidt Christopher, and Farkas Ferenc. The Profitability Puzzle: Integrating Sales and Product Development Improves Management's Ability to Control Future Profitability. University of Novi Sad - Faculty of Economics, Subotica, 2016.
Warning: These citations may not always be 100% accurate.