Market Orientation and Survival of Small and Medium Enterprises in Nigeria

The adoption of a market orientation (MO) model for effective management of small and medium enterprises (SMEs) in Nigeria and beyond has drawn diverse views. Extant studies conducted in Nigeria in the past decades have leveraged on the existing entrepreneurial marketing model that has not significa...

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Bibliographic Details
Main Authors: Nwankwo Cosmas Anayochukwu, Kanyangale Macdonald Isaac
Format: Article
Language:English
Published: Sciendo 2019-01-01
Series:Foundations of Management
Subjects:
Online Access:https://doi.org/10.2478/fman-2019-0024