Optimal Strategies of Retailers Facing Potential Crisis in an Online-to-Offline Supply Chain

We confine our interest to the O2O (online-to-offline) supply chain system consisting of an online retailer and an offline retailer. Given that the brand they sell may encounter a brand crisis that will damage the goodwill, we formulate an O2O supply chain model with the impact of random crisis to e...

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Bibliographic Details
Main Authors: Wei-hao Wang, Jin-song Hu
Format: Article
Language:English
Published: Hindawi Limited 2021-01-01
Series:Mathematical Problems in Engineering
Online Access:http://dx.doi.org/10.1155/2021/9352346