MARKETING PLANNING AS KEY FACTOR OF ENTERPRISE STRUCTURE COMPETITIVENESS

Market planning in businesses dealing both with goods and services plays an important coordinating role, since it helps an enterprise to attain its inner consent, to determine development directions, to stimulate inner cooperation, to coordinate distribution of its resources and to formulate ways to...

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Bibliographic Details
Main Authors: E. V. Omelchenko, O. B. Repkina
Format: Article
Language:Russian
Published: Nauka 2016-11-01
Series:Modernizaciâ, Innovaciâ, Razvitie
Subjects:
Online Access:https://www.mir-nayka.com/jour/article/view/469