Switching Costs in Accounting Services
Switching cost is defined as possible costs that customers may encounter when they want to change the firm they buy service, and an important subject in terms of accounting services. Particularly, small business entrepreneurs’ not having knowledge about accou...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Isarder
2015-06-01
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| Series: | İşletme Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | http://isarder.org/2015/vol.7_issue.2_article014_full_text.pdf |