A Survey on Effects of Packaging Elements on Different Process of Food Products Consumer Behavior

The purpose of this survey was to examine the relationship between packaging and food products consumer behaviors in Refah chain stores in Iran. This research in terms of goal is an application research and regarding data collection method, it is a survey-descriptive. One-way repeated measures analy...

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Main Authors: Mahmoud Firouzian, Tahmoures Hasangholipour, Mehrdad Estiri
Format: Article
Language:fas
Published: University of Tehran 2009-09-01
Series:‫مدیریت بازرگانی
Subjects:
Online Access:https://jibm.ut.ac.ir/article_20336_813e2772945915e6930447b95f07d2fe.pdf
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spelling doaj-2916943c27f94343ba13e052f6231f2d2020-11-25T01:19:15ZfasUniversity of Tehran‫مدیریت بازرگانی2008-59072423-50912009-09-011320336A Survey on Effects of Packaging Elements on Different Process of Food Products Consumer BehaviorMahmoud Firouzian0Tahmoures Hasangholipour1Mehrdad Estiri2دانشگاه آزاد کرجدانشگاه تهراندانشگاه تهرانThe purpose of this survey was to examine the relationship between packaging and food products consumer behaviors in Refah chain stores in Iran. This research in terms of goal is an application research and regarding data collection method, it is a survey-descriptive. One-way repeated measures analysis of variance was used to compare the impacts of packaging elements, visual and informational, on purchase decision in three stages (main hypothesis) and for evaluating different viewpoints of customers in terms of demographic variables, One-way analysis of variance(ANOVA) and Independent- Sample T test were used. Results show that, among demographic variables, age and educational of respondents have meaningful differences and all packaging elements are highly important for food products buyers and these elements can highly influence their purchase decisions.https://jibm.ut.ac.ir/article_20336_813e2772945915e6930447b95f07d2fe.pdfConsumer behaviorFood ProductsPackaging
collection DOAJ
language fas
format Article
sources DOAJ
author Mahmoud Firouzian
Tahmoures Hasangholipour
Mehrdad Estiri
spellingShingle Mahmoud Firouzian
Tahmoures Hasangholipour
Mehrdad Estiri
A Survey on Effects of Packaging Elements on Different Process of Food Products Consumer Behavior
‫مدیریت بازرگانی
Consumer behavior
Food Products
Packaging
author_facet Mahmoud Firouzian
Tahmoures Hasangholipour
Mehrdad Estiri
author_sort Mahmoud Firouzian
title A Survey on Effects of Packaging Elements on Different Process of Food Products Consumer Behavior
title_short A Survey on Effects of Packaging Elements on Different Process of Food Products Consumer Behavior
title_full A Survey on Effects of Packaging Elements on Different Process of Food Products Consumer Behavior
title_fullStr A Survey on Effects of Packaging Elements on Different Process of Food Products Consumer Behavior
title_full_unstemmed A Survey on Effects of Packaging Elements on Different Process of Food Products Consumer Behavior
title_sort survey on effects of packaging elements on different process of food products consumer behavior
publisher University of Tehran
series ‫مدیریت بازرگانی
issn 2008-5907
2423-5091
publishDate 2009-09-01
description The purpose of this survey was to examine the relationship between packaging and food products consumer behaviors in Refah chain stores in Iran. This research in terms of goal is an application research and regarding data collection method, it is a survey-descriptive. One-way repeated measures analysis of variance was used to compare the impacts of packaging elements, visual and informational, on purchase decision in three stages (main hypothesis) and for evaluating different viewpoints of customers in terms of demographic variables, One-way analysis of variance(ANOVA) and Independent- Sample T test were used. Results show that, among demographic variables, age and educational of respondents have meaningful differences and all packaging elements are highly important for food products buyers and these elements can highly influence their purchase decisions.
topic Consumer behavior
Food Products
Packaging
url https://jibm.ut.ac.ir/article_20336_813e2772945915e6930447b95f07d2fe.pdf
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