A Survey on Effects of Packaging Elements on Different Process of Food Products Consumer Behavior

The purpose of this survey was to examine the relationship between packaging and food products consumer behaviors in Refah chain stores in Iran. This research in terms of goal is an application research and regarding data collection method, it is a survey-descriptive. One-way repeated measures analy...

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Bibliographic Details
Main Authors: Mahmoud Firouzian, Tahmoures Hasangholipour, Mehrdad Estiri
Format: Article
Published: University of Tehran 2009-09-01
Series:‫مدیریت بازرگانی
Online Access:https://jibm.ut.ac.ir/article_20336_813e2772945915e6930447b95f07d2fe.pdf