LIFE CYCLE OF THE PHARMACEUTICAL PRODUCT AND PRIMARY STRATEGIC GOALS
In addition to innovation, production at high standards, market and marketing policy, pharmaceutical companies need strategies that could cope with apparent contradictions, convergences and divergences, centralisation and involution, at the global and local level, focus and liberty, domestic product...
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| Format: | Article |
| Language: | English |
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Editura Univeristatii "Stefan cel Mare" din Suceava
2015-12-01
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| Series: | USV Annals of Economics and Public Administration |
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| Online Access: | http://annals.seap.usv.ro/index.php/annals/article/view/821/753 |