PROJECT MANAGEMENT AND RELATIONSHIP MARKETING: INTERSECTIONS FOR STAKEHOLDER MANAGEMENT IN PROJECTS

PROJECT MANAGEMENT AND RELATIONSHIP MARKETING: INTERSECTIONS FOR STAKEHOLDER MANAGEMENT IN PROJECTS

Projects development is essential for organizations. Among the factors originated in projects that influence performance is quality. This variable must be managed to meet the expectations of the stakeholders and this can only be achieved through effective monitoring and control. It can be seen tha...

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Bibliographic Details
Main Authors: Ronielton Rezende Oliveira, Patricia Souza Amaral Tardivo Boldorini, Luiz Antônio Antunes Teixeira, Henrique Cordeiro Martins
Format: Article
Language:English
Published: Universidad Nacional de Mar del Plata 2017-06-01
Series:Iberoamerican Journal of Project Management
Subjects:
Project Management
Stakeholder Management
Quality Management
Trust
Satisfaction.
Online Access:http://www.ijopm.org/index.php/IJOPM/article/view/284/401

Internet

http://www.ijopm.org/index.php/IJOPM/article/view/284/401

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