What about the consumer choice? The influence of social sustainability on consumer's purchasing behavior in the Food Value Chain

The environmental, economic, and social impact of food value chains have attracted the attention of a wide range of stakeholders. However, only a few studies have focused on sustainability in the food industry in terms of social responsibility from a developing country perspective. Indeed, existing...

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Main Authors: Mariana Toussaint, Pablo Cabanelas, Tania E. González-Alvarado
Format: Article
Language:Spanish
Published: Elsevier 2021-01-01
Series:European Research on Management and Business Economics
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2444883420303156
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spelling doaj-2a4e998d1b424bc3b65250d4221735372021-02-05T15:31:58ZspaElsevierEuropean Research on Management and Business Economics2444-88342021-01-01271100134What about the consumer choice? The influence of social sustainability on consumer's purchasing behavior in the Food Value ChainMariana Toussaint0Pablo Cabanelas1Tania E. González-Alvarado2Food and Agriculture Organization of the United Nations (FAO), Viale delle Terme di Caracalla, 00153 Rome (RM), ItalyUniversity of Vigo (Spain), Escola Universitaria de Estudios Empresariais, R/ Torrecedeira, 36208 Vigo, Spain; Corresponding author.Universidad de Guadalajara (México), Centro Universitario de Ciencias Económico Administrativas, Periférico Norte N° 799, Núcleo Universitario Los Belenes, C.P. 45100, Zapopan, Jalisco, MexicoThe environmental, economic, and social impact of food value chains have attracted the attention of a wide range of stakeholders. However, only a few studies have focused on sustainability in the food industry in terms of social responsibility from a developing country perspective. Indeed, existing analysis has not adequately addressed the role of social responsibility on consumers’ preferences and purchasing decision. This paper intends to shed light on this nexus through qualitative research relying on in-depth interviews with decision-makers along the food value chain. Results suggest that consumers are sensitive to social abuse practices, but they face difficulties to access information in order to inform their decisions. Therefore, a higher investment in transparency instead of certifications is recommendable, as sometimes companies could be considered greenwashing. In this regard a number of opinion leaders, including retailers and wholesalers, unions, media, and governments, can play a key role to enhance awareness through information flows.http://www.sciencedirect.com/science/article/pii/S2444883420303156SustainabilityFood value chainSocial responsibilityConsumers purchasing decisions
collection DOAJ
language Spanish
format Article
sources DOAJ
author Mariana Toussaint
Pablo Cabanelas
Tania E. González-Alvarado
spellingShingle Mariana Toussaint
Pablo Cabanelas
Tania E. González-Alvarado
What about the consumer choice? The influence of social sustainability on consumer's purchasing behavior in the Food Value Chain
European Research on Management and Business Economics
Sustainability
Food value chain
Social responsibility
Consumers purchasing decisions
author_facet Mariana Toussaint
Pablo Cabanelas
Tania E. González-Alvarado
author_sort Mariana Toussaint
title What about the consumer choice? The influence of social sustainability on consumer's purchasing behavior in the Food Value Chain
title_short What about the consumer choice? The influence of social sustainability on consumer's purchasing behavior in the Food Value Chain
title_full What about the consumer choice? The influence of social sustainability on consumer's purchasing behavior in the Food Value Chain
title_fullStr What about the consumer choice? The influence of social sustainability on consumer's purchasing behavior in the Food Value Chain
title_full_unstemmed What about the consumer choice? The influence of social sustainability on consumer's purchasing behavior in the Food Value Chain
title_sort what about the consumer choice? the influence of social sustainability on consumer's purchasing behavior in the food value chain
publisher Elsevier
series European Research on Management and Business Economics
issn 2444-8834
publishDate 2021-01-01
description The environmental, economic, and social impact of food value chains have attracted the attention of a wide range of stakeholders. However, only a few studies have focused on sustainability in the food industry in terms of social responsibility from a developing country perspective. Indeed, existing analysis has not adequately addressed the role of social responsibility on consumers’ preferences and purchasing decision. This paper intends to shed light on this nexus through qualitative research relying on in-depth interviews with decision-makers along the food value chain. Results suggest that consumers are sensitive to social abuse practices, but they face difficulties to access information in order to inform their decisions. Therefore, a higher investment in transparency instead of certifications is recommendable, as sometimes companies could be considered greenwashing. In this regard a number of opinion leaders, including retailers and wholesalers, unions, media, and governments, can play a key role to enhance awareness through information flows.
topic Sustainability
Food value chain
Social responsibility
Consumers purchasing decisions
url http://www.sciencedirect.com/science/article/pii/S2444883420303156
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