The role of exhibitions in the marketing mix in South Africa
Exhibitions are a recognised component of a company's marketing mix, The medium however suffers from a distinct lack of integration and understanding in the broad marketing fraternity. Little research on the subject has been done and published, especially in South Africa. This exploratory study...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2000-09-01
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| Series: | South African Journal of Economic and Management Sciences |
| Online Access: | https://sajems.org/index.php/sajems/article/view/2624 |