How Environmental Beliefs Affect Consumer Willingness to Pay for the Greenness Premium of Low-Carbon Agricultural Products in China: Theoretical Model and Survey-based Evidence

The increase in the supply of low-carbon agricultural products is crucial to reduce carbon emissions, but the production of such products incurs additional input costs and thus the crux of the low-carbon agricultural products market development lies in how such cost can be shared in a reasonable man...

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Bibliographic Details
Main Authors: Shihu Zhong, Jie Chen
Format: Article
Language:English
Published: MDPI AG 2019-01-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/11/3/592