MENENTUKAN STRATEGI PERMASARAN PADA PRODUK BRIKET DENGAN METODE GAME THEORY UNTUK MENINGKATKAN PENJUALAN DI UKM KAISAR BRIKET
UKM Kaisar Briket is one of the business sectors that briket produce. The problem is not enough briket product known to the public and the market competition, briket product compete with LPG and kerosene so that the competition is encouraging to be albe to search for the right marketing to strate...
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Industrial Engineering Department Faculty of Industrial Technology Universitas Ahmad Dahlan
2015-10-01
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Online Access: | http://journal.uad.ac.id/index.php/Spektrum/article/view/2694/1664 |
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doaj-2af919ba52364da9bb638bb5a23c6d8d2020-11-24T23:41:00ZengIndustrial Engineering Department Faculty of Industrial Technology Universitas Ahmad DahlanSpektrum Industri: Jurnal Ilmiah Pengetahuan dan Penerapan Teknik Industri1693-65902442-26302015-10-01132169179MENENTUKAN STRATEGI PERMASARAN PADA PRODUK BRIKET DENGAN METODE GAME THEORY UNTUK MENINGKATKAN PENJUALAN DI UKM KAISAR BRIKETSatria Ramadhani0Boy Isma Putra1Program Studi Teknik Industri Universitas Muhammadiyah SidoarjoProgram Studi Teknik Industri Universitas Muhammadiyah SidoarjoUKM Kaisar Briket is one of the business sectors that briket produce. The problem is not enough briket product known to the public and the market competition, briket product compete with LPG and kerosene so that the competition is encouraging to be albe to search for the right marketing to strategy to compete in the market.the methode game theory can deetermine a marketing strategy through the marketing mix 4P (product, price, place, promotion). Marketing mix divided into severval attribute to know some of the marketing strategy that will be product advantage to attract users briket. Responden data required to obtain the value of matriks calculation game theory methode previously in reliability test and validitas test toknow what valid whether or not the responden data the result of the study showed the briket product have superior strategy and alternative strategies when competitions products.http://journal.uad.ac.id/index.php/Spektrum/article/view/2694/1664marketingmarketing mixgame theory |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Satria Ramadhani Boy Isma Putra |
spellingShingle |
Satria Ramadhani Boy Isma Putra MENENTUKAN STRATEGI PERMASARAN PADA PRODUK BRIKET DENGAN METODE GAME THEORY UNTUK MENINGKATKAN PENJUALAN DI UKM KAISAR BRIKET Spektrum Industri: Jurnal Ilmiah Pengetahuan dan Penerapan Teknik Industri marketing marketing mix game theory |
author_facet |
Satria Ramadhani Boy Isma Putra |
author_sort |
Satria Ramadhani |
title |
MENENTUKAN STRATEGI PERMASARAN PADA PRODUK BRIKET DENGAN METODE GAME THEORY UNTUK MENINGKATKAN PENJUALAN DI UKM KAISAR BRIKET |
title_short |
MENENTUKAN STRATEGI PERMASARAN PADA PRODUK BRIKET DENGAN METODE GAME THEORY UNTUK MENINGKATKAN PENJUALAN DI UKM KAISAR BRIKET |
title_full |
MENENTUKAN STRATEGI PERMASARAN PADA PRODUK BRIKET DENGAN METODE GAME THEORY UNTUK MENINGKATKAN PENJUALAN DI UKM KAISAR BRIKET |
title_fullStr |
MENENTUKAN STRATEGI PERMASARAN PADA PRODUK BRIKET DENGAN METODE GAME THEORY UNTUK MENINGKATKAN PENJUALAN DI UKM KAISAR BRIKET |
title_full_unstemmed |
MENENTUKAN STRATEGI PERMASARAN PADA PRODUK BRIKET DENGAN METODE GAME THEORY UNTUK MENINGKATKAN PENJUALAN DI UKM KAISAR BRIKET |
title_sort |
menentukan strategi permasaran pada produk briket dengan metode game theory untuk meningkatkan penjualan di ukm kaisar briket |
publisher |
Industrial Engineering Department Faculty of Industrial Technology Universitas Ahmad Dahlan |
series |
Spektrum Industri: Jurnal Ilmiah Pengetahuan dan Penerapan Teknik Industri |
issn |
1693-6590 2442-2630 |
publishDate |
2015-10-01 |
description |
UKM Kaisar Briket is one of the business sectors that briket produce. The problem is
not enough briket product known to the public and the market competition, briket product
compete with LPG and kerosene so that the competition is encouraging to be albe to search for
the right marketing to strategy to compete in the market.the methode game theory can
deetermine a marketing strategy through the marketing mix 4P (product, price, place,
promotion). Marketing mix divided into severval attribute to know some of the marketing
strategy that will be product advantage to attract users briket. Responden data required to
obtain the value of matriks calculation game theory methode previously in reliability test and
validitas test toknow what valid whether or not the responden data the result of the study
showed the briket product have superior strategy and alternative strategies when competitions
products. |
topic |
marketing marketing mix game theory |
url |
http://journal.uad.ac.id/index.php/Spektrum/article/view/2694/1664 |
work_keys_str_mv |
AT satriaramadhani menentukanstrategipermasaranpadaprodukbriketdenganmetodegametheoryuntukmeningkatkanpenjualandiukmkaisarbriket AT boyismaputra menentukanstrategipermasaranpadaprodukbriketdenganmetodegametheoryuntukmeningkatkanpenjualandiukmkaisarbriket |
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1725508378156859392 |