Assessing the value and market attractiveness of the accessible tourism industry in Europe: a focus on major travel and leisure companies
Purpose – The purpose of this paper is to examine the accessible tourism market potential, alongside the implications of operating in the accessible tourism market and an assessment of major travel and leisure company involvement. The research focused on providing a market value forecast using histo...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2015-10-01
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| Series: | Journal of Tourism Futures |
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| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/JTF-03-2015-0012 |