Is consumer neural response to visual merchandising types different depending on their fashion involvement?

This study investigated consumers' responses to fashion visual merchandising (VM) from a neuroscientific perspective. The brain activations of 20 subjects differently involved in fashion were recorded using functional near-infrared spectroscopy in response to three different fashion VM types. A...

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Bibliographic Details
Main Authors: Hyoung-Sukh Kim, Jin-Hwa Lee, So-Hyeon Yoo
Format: Article
Published: Public Library of Science (PLoS) 2020-01-01
Series:PLoS ONE
Online Access: