The Impact of Mobile TradeManager on Fashion Product Sales: From Usability Perspective
The competition in fashion and textiles (FTs) industry is strong. Enterprises have to compete at all levels and need to adapt to the mobile commerce (MC) context. Mobile TradeManager (MTM) is a typical MC application and good use of it will facilitate the sales of FTs products. Plenty of prior studi...
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Hindawi Limited
2014-01-01
|
Series: | Mathematical Problems in Engineering |
Online Access: | http://dx.doi.org/10.1155/2014/927854 |
id |
doaj-2bdc50776c694d1580101a9c8e38a71a |
---|---|
record_format |
Article |
spelling |
doaj-2bdc50776c694d1580101a9c8e38a71a2020-11-25T00:14:07ZengHindawi LimitedMathematical Problems in Engineering1024-123X1563-51472014-01-01201410.1155/2014/927854927854The Impact of Mobile TradeManager on Fashion Product Sales: From Usability PerspectiveZilong Liu0Zhenhua Liu1Qingfei Min2Faculty of Management and Economics, Dalian University of Technology, Dalian 116025, ChinaFaculty of Management and Economics, Dalian University of Technology, Dalian 116025, ChinaFaculty of Management and Economics, Dalian University of Technology, Dalian 116025, ChinaThe competition in fashion and textiles (FTs) industry is strong. Enterprises have to compete at all levels and need to adapt to the mobile commerce (MC) context. Mobile TradeManager (MTM) is a typical MC application and good use of it will facilitate the sales of FTs products. Plenty of prior studies on MC were developed to discuss the subjective beliefs. Motivated by the research that appeals for more attention to IT artifact itself, this paper integrates the system usability of MC into the behavioral model. To this end, the purpose of this study is twofold: (a) to identify the impact of MTM usability on consumers’ online shopping behavior of FTs production, and (b) to explore and understand how usability of MTM could be improved. Data analysis, based on a survey of 837 MTM users, reveals that perceived entertainment, MTM system usability, subjective norm, and consumer’s self-efficacy significantly affect individual’s intention to use MTM. Meanwhile, it is revealed that MTM usability is a joint function of mobile device’s system performance, WAP website’s design, and the characteristics of wireless communication networks.http://dx.doi.org/10.1155/2014/927854 |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Zilong Liu Zhenhua Liu Qingfei Min |
spellingShingle |
Zilong Liu Zhenhua Liu Qingfei Min The Impact of Mobile TradeManager on Fashion Product Sales: From Usability Perspective Mathematical Problems in Engineering |
author_facet |
Zilong Liu Zhenhua Liu Qingfei Min |
author_sort |
Zilong Liu |
title |
The Impact of Mobile TradeManager on Fashion Product Sales: From Usability Perspective |
title_short |
The Impact of Mobile TradeManager on Fashion Product Sales: From Usability Perspective |
title_full |
The Impact of Mobile TradeManager on Fashion Product Sales: From Usability Perspective |
title_fullStr |
The Impact of Mobile TradeManager on Fashion Product Sales: From Usability Perspective |
title_full_unstemmed |
The Impact of Mobile TradeManager on Fashion Product Sales: From Usability Perspective |
title_sort |
impact of mobile trademanager on fashion product sales: from usability perspective |
publisher |
Hindawi Limited |
series |
Mathematical Problems in Engineering |
issn |
1024-123X 1563-5147 |
publishDate |
2014-01-01 |
description |
The competition in fashion and textiles (FTs) industry is strong. Enterprises have to compete at all levels and need to adapt to the mobile commerce (MC) context. Mobile TradeManager (MTM) is a typical MC application and good use of it will facilitate the sales of FTs products. Plenty of prior studies on MC were developed to discuss the subjective beliefs. Motivated by the research that appeals for more attention to IT artifact itself, this paper integrates the system usability of MC into the behavioral model. To this end, the purpose of this study is twofold: (a) to identify the impact of MTM usability on consumers’ online shopping behavior of FTs production, and (b) to explore and understand how usability of MTM could be improved. Data analysis, based on a survey of 837 MTM users, reveals that perceived entertainment, MTM system usability, subjective norm, and consumer’s self-efficacy significantly affect individual’s intention to use MTM. Meanwhile, it is revealed that MTM usability is a joint function of mobile device’s system performance, WAP website’s design, and the characteristics of wireless communication networks. |
url |
http://dx.doi.org/10.1155/2014/927854 |
work_keys_str_mv |
AT zilongliu theimpactofmobiletrademanageronfashionproductsalesfromusabilityperspective AT zhenhualiu theimpactofmobiletrademanageronfashionproductsalesfromusabilityperspective AT qingfeimin theimpactofmobiletrademanageronfashionproductsalesfromusabilityperspective AT zilongliu impactofmobiletrademanageronfashionproductsalesfromusabilityperspective AT zhenhualiu impactofmobiletrademanageronfashionproductsalesfromusabilityperspective AT qingfeimin impactofmobiletrademanageronfashionproductsalesfromusabilityperspective |
_version_ |
1725391544945475584 |