Providing a model for investigating the impact of marketing communications / media on acceptance of mobile advertising
Today, by increasing use of mobile services, mobile advertising is considered as one of the most important and influential marketing activities. In this regard, advertising activities need to focus on customers and their needs, tendencies and complete advertising admission process by providing value...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2015-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_51917_e227491ccbcf831eb69f2a0462655b94.pdf |