Comparing the personality of three well-known sporting brands in Iran

A significant amount of literature specifies that there are benefits for having a favorable brand personality, such as purchase intentions and enhanced brand attitudes and higher degrees of consumer trust and loyalty. Brand differentiation is one of most important issues to handle competition in the...

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Bibliographic Details
Main Authors: Mohmood Mohammadian, Hamidreza Asgari Dehabadi
Format: Article
Language:English
Published: Growing Science 2012-08-01
Series:Management Science Letters
Subjects:
Online Access:http://www.growingscience.com/msl/Vol2/msl_2012_75.pdf