How to Build a Local Brand Through Local Sustainability
In this paper it will be shown how to build a local brand through the model of local sustainability. Territorial assets as a local activity and informal rules for a joint work of a community are taken as starting points in brand creation.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2017-12-01
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| Series: | Acta Economica et Turistica |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/aet-2017-0014 |