Measuring consumer attitudes toward money
The main objective of this study is to compare attitudes toward money amongst English, Afrikaans and Xhosa-speaking consumers in the Eastern Cape. Based on literature in the field, hypotheses were generated for four dimensions of a money attitude scale (MAS) developed by Yamauchi and Templer. The sc...
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| Format: | Article |
| Language: | English |
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1999-09-01
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| Series: | South African Journal of Economic and Management Sciences |
| Online Access: | https://sajems.org/index.php/sajems/article/view/2588 |
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doaj-2dc14a8e37c44024b5b4814fbfe1e6cf2020-11-24T23:52:56ZengAOSISSouth African Journal of Economic and Management Sciences1015-88122222-34361999-09-012340742210.4102/sajems.v2i3.2588713Measuring consumer attitudes toward moneyG. G. Rousseau0D. J. Venter1Department of Industrial Psychology, University of Port ElizabethInstitute for Statistical Consultation and Methodology, University of Port ElizabethThe main objective of this study is to compare attitudes toward money amongst English, Afrikaans and Xhosa-speaking consumers in the Eastern Cape. Based on literature in the field, hypotheses were generated for four dimensions of a money attitude scale (MAS) developed by Yamauchi and Templer. The scale was modified and applied to a convenience sample (N=326) of respondents in the Port Elizabeth/Uitenhage area. Results showed significant differences between the various groups for three of the four dimensions of the scale. Results further suggest that the money attitude scale is a reliable instrument for measuring consumer attitudes toward money in South Africa. Implications are that more attention should be paid to educating consumers in the Eastern Cape on personal money management.https://sajems.org/index.php/sajems/article/view/2588 |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
G. G. Rousseau D. J. Venter |
| spellingShingle |
G. G. Rousseau D. J. Venter Measuring consumer attitudes toward money South African Journal of Economic and Management Sciences |
| author_facet |
G. G. Rousseau D. J. Venter |
| author_sort |
G. G. Rousseau |
| title |
Measuring consumer attitudes toward money |
| title_short |
Measuring consumer attitudes toward money |
| title_full |
Measuring consumer attitudes toward money |
| title_fullStr |
Measuring consumer attitudes toward money |
| title_full_unstemmed |
Measuring consumer attitudes toward money |
| title_sort |
measuring consumer attitudes toward money |
| publisher |
AOSIS |
| series |
South African Journal of Economic and Management Sciences |
| issn |
1015-8812 2222-3436 |
| publishDate |
1999-09-01 |
| description |
The main objective of this study is to compare attitudes toward money amongst English, Afrikaans and Xhosa-speaking consumers in the Eastern Cape. Based on literature in the field, hypotheses were generated for four dimensions of a money attitude scale (MAS) developed by Yamauchi and Templer. The scale was modified and applied to a convenience sample (N=326) of respondents in the Port Elizabeth/Uitenhage area. Results showed significant differences between the various groups for three of the four dimensions of the scale. Results further suggest that the money attitude scale is a reliable instrument for measuring consumer attitudes toward money in South Africa. Implications are that more attention should be paid to educating consumers in the Eastern Cape on personal money management. |
| url |
https://sajems.org/index.php/sajems/article/view/2588 |
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