The Effects of Sex-Type, the Sex of the Avatar, and Salience of the Sex of the Avatar on Emotional Valence and Arousal

The objective of this study was to investigate the effects of avatar sex, salience of avatar sex, and player sex-type on less conscious embodied emotional arousal and valence vs. consciously perceived emotional arousal and valence elicited by a gaming experience. The experiment conducted a 2 avatar...

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Bibliographic Details
Main Authors: Duncan V. Prettyman, Paul D. Bolls
Format: Article
Published: Frontiers Media S.A. 2021-05-01
Series:Frontiers in Psychology
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