Analysis of the stimuli of londoners´ fashion-oriented impulse buying behaviour Los estímulos del comportamiento de los londinenses en sus compras impulsivas de productos de moda
This paper explores the stimuli behind fashion-oriented impulse purchases within physicalshopping environments. The main focus of the study is the stimuli behind ‘emotional’ and‘rational’ consumer’s responses. The primary qualitative data was collected by indepthinterview methodology in a sample of...
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| Format: | Article |
| Language: | English |
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Universidad EAFIT
2010-12-01
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| Series: | AD-minister |
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| Online Access: | http://publicaciones.eafit.edu.co/index.php/administer/article/view/513 |